Big Boss has a beer specifically crafted for runners, called Tail Wind. To promote the new brew, we encouraged runners to take a lap around our one mile course, shaped like a beer. Tweet to Big Boss showing you ran the Tail Wind Mile and they'll pour you a cold one on the house. Cheers to that.
Runners were shown where to start their beer mile using GPS.
Afterward they were prompted to tell us they were on their way.