Playing golf can improve much more than just your game. Fighting through bad breaks on the course can help you overcome some of the toughest obstacles in life.
So when Mizuno launched their newest game improvement JPX EZ irons, we asked golfers to let us know how the sport has helped them overcome challenges. Their responses blew us away.
From thousands of entries, we selected 12 completely average golfers to sponsor, and treat them just like we do our pros. We outfitted them with a new set of irons and woods, a staff bag stitched with their name, shirts, pants, jackets, belts, all the swag a you’d expect as a pro.
Our 12 also earned a spot in our JPX Invitational for themselves and a caddie of their choosing. We even ran a congratulatory ad for the winner of the tournament, just like we do when our pros win.
Meet Jeremy and Tony, our first two members of Team JPX.
Our print ads featured our newly sponsored golfer and the challenges they were using the sport to overcome.