Nearly every second, someone tweets about a coffee they just spilled and how their day is now ruined. And because Nationwide is an insurance company, the idea was simple — replace all those coffees.
We responded to their tweet using illustrated GIFs that mirrored their loss and accompanied it with a gift card to help turn things around.
Users who forgot their lunch, were suffering from a broken heart and even people who lost their voice heard from us. We even generated a ton of PR for being the first company to provide insurance for social media.