spilled-coffee.gif

// NATIONWIDE & TWITTER //

Nearly every second, someone tweets about a coffee they just spilled and how their day is now ruined. And because Nationwide is an insurance company, the idea was simple — replace all those coffees.

We responded to their tweet using illustrated GIFs that mirrored their loss and accompanied it with a gift card to help turn things around.

Users who forgot their lunch, were suffering from a broken heart and even people who lost their voice heard from us. We even generated a ton of PR for being the first company “insure” things via social media.

NI_spilledcoffee.png
spilled-coffee.gif
NI_sunburn.png
sunburn.gif
NI_brokenheart.png
brokenheart.gif
NI_icecream.jpg
general-stolen.gif

An example of the tweets we responded to with a custom GIF and a gift card:

NI_badhairday.png
bad-hair-day.gif
NI_tornclothing.png
torn-clothing.gif
NI_lostvoice.png
shortvoice.gif
NI_forgotlunch.png
Some love from the Twittersphere:

Some love from the Twittersphere:

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