A school shouldn’t be
a technology dead zone.

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NATIONAL GEOGRAPHIC x VERIZON >

The
Digital Divide

Hold on to your floppy disks, because this is a real shocker.

It turns out that in this day and age, when your smartphone can tell you the weather in Timbuktu and your fridge can text you when you're running low on milk, there are schools out there that are as technologically advanced as a butter churn.

That’s the injustice that Verizon wanted to expose while providing free technology, access, and hand-on learning to schools in disadvantaged areas across the United States.

Enter, “Without a Net: The Digital Divide in America” a documentary directed by Rory Kennedy and voiced over by Jamie Foxx that highlights the issue.

We partnered with National Geographic for the debut of the film, along with hosting a cameo at the New York Film Festival.

Meredith Viera, who you recognize from your television screen, sat down with Rory Kennedy where they dove into the struggles of disadvantaged youth whose entire lives are affected by the digital divide.

So, whether you’re a tech guru or you’re simply trying to figure out why your microwave has so many buttons, there’s a role for you in this story. Awareness being the first.

Credits
Creative Director, Art Director @ R/GA New York

Concept + Storytelling + Creative Direction + Art Direction + Documentary + Experiential
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In the Press

The buzz surrounding the documentary was as eye-opening as the film itself.

The New York Times hailed it as a crucial exploration of educational disparities in the digital age, while Variety praised the film for shining a spotlight on the transformative potential of technology in schools.

U.S. News

“there are over a million classrooms in this country that don't have adequate broadband”

Hollywood Reporter

“the inability to use the internet for schoolwork is putting their futures in jeopardy”

The 74

“I think we’re at that point right now where it’s one of the few areas where, well, at least the Democrats and Trump agree, that we need to invest in our infrastructure”

Paste 

“narrated by Academy Award winner Jamie Foxx and directed by Academy Award nominee Rory Kennedy, is an official selection of the New York Film Festival and will premiere on September 26 on National Geographic”

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The New York Film Festival

The Digital Divide affects countless children across the United States so we wanted our film posters reflect that — by using many children as the face of the film.

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Without a Net:
The Digital Divide in America

CREATIVE DIRECTOR. ART DIRECTOR. STORY COLLECTOR. >

Burke Lauderdale is a freelance Creative Director, Art Director who hangs his hat in Austin, TX.
He works anywhere planes fly and there is a solid wi-fi connection.

SKILLS >

+ Team Leadership
+ Creative Direction
+ Art Direction
+ Brand Storyteller
+ Brand Development

+ 1/2 of a great high five

CONTACT >

burkelauderdale@gmail.com



Thanks for stopping by.

© Burke Lauderdale, 2024